I don’t know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time.
There are many SEO tips that I could share with you to help achieve this result but the biggest tip of all is that making big changes in ranking is primarily done by what is called “off-page optimization”.
Off-page optimization really makes a HUGE difference in your site’s ranking. Properly planned off-page optimization will make the difference between your website not ranking in the top 100 pages and ranking #1 on Google!
So, what is off-page optimization anyway?
Off-page optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.
These include:
- Which websites link to you
- The number of websites linking to you
- The page title of the website linking to you
- The Google page rank of the site linking to you
- The anchor text used in the link linking to you
- The number and type of links linking to the website that’s linking to you.
- The number of outbound links on the website that is linking to you
- The total number of links on the website that is linking to you
- Whether or not the websites linking to you are deemed by Google as an authority website.
- The IP Address of the websites linking to you.
More Off-Page SEO Tips
In order to optimize your website for any keyword you need to analyze the off-page optimization techniques of the top 10 ranked websites for your keyword. The goal here will be to copy exactly what they’re doing, and then do things slightly better.
You want to give Google exactly what they want, by making your off-page optimization as close to the top ranked websites as possible, but as I said, if you do slightly better then you’ll edge them out and rank higher.
So just how do you do this? Well, it’s actually not as easy as it sounds. The reality is that you need to use a bunch of software programs that allow you to ‘reverse engineer’ the off-page factors of the website(s) you are wanting to outrank. My advice is your better off leaving this to a trained SEO professional unless you are an internet geek that is technically orientated.
Final Off-Page SEO Tips
Off-page search engine optimization comes down to basically one thing, which websites are linking to your websites and how they’re doing it.
This includes the anchor text used in your link, the title of the page your link is on, the page rank of the page your link is on and the “theme” of the website your link is on.
By now, I’m hoping you see how important the off-page SEO factors are that will get your website to the top of the search engines. Yes, it is a lot of work and it something you need to work on all the time, not just once. Because once you get to the top of Google results you want to make sure you stay there. This means that the link building and content creation work on your site must never stop.
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